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Haircare

Overview

The Hair Xpert

We get that sharing and connecting gives you the confidence to free your style. That’s why Sofnfree hair products are trusted by millions to deliver on shine, moisture and healthy hair, that’s soft enough to style and express yourself any way you want to. From our time-tested classic product selection to ranges that cater for specific needs like anti-dandruff care or all-natural formulations, you can rely on our expertise to free your hair.
Classic Range
Classic Range

Products that celebrate infinite choice to complement your busy lifestyle
Naturals Range
Naturals Range

Thirsty curls will love our moisture-boosting range powered by natural ingredients
Cannabis & Shea Butter
Cannabis & Shea Butter

Give your hair a superfood boost to look & feel as good as nature intended
Pretty Avo & Honey
Pretty Avo & Honey

A fun treat for kids and a firm favourite with Mom, made with natural goodness.
Explore more Sofnfree
Explore more Sofnfree

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South Africa

14 Ellman Street,
Sunderland Ridge, 0157
PO Box 3504, Pretoria, 0001

Contact Us

Tel: +27 (0)12 674 0400
Tel: +27 (0)12 674 0759
Tel: +27 (0)12 001 4759
Fax: +27 (0)12 666 8715

Consumer Care

E-mail: info@amka.co.za

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